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Week 2 Part B- Business Research

Big Duck https://bigduck.com Big Duck is a worker-owned cooperative that develops nonprofit brands and campaigns (similar to what my agency does). Like us, they are a national business with something between 20-40 employees (fairly small). Facebook: 3,400 followers. last post 8/24 Twitter: 10.9k followers, last tweet 8/25 They have links to their social in their website footer.  I am interested in Big Duck because they are a competitor of my company and I'm curious about what they're doing with social. In general, it looks like they try to post often on social media, but they don't have a lot of engagement with people. They seem to use Facebook and Twitter most, and primarily to write informational blogs for other nonprofit fundraisers. Longreads https://longreads.com Longreads showcases longform journalism (articles over 1,500 words) and is a small company with around 15 employees. I believe their reach is international. Twitter: 296k followers, last ...
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Week 2 Part A: Communication Between Business & Consumer

 As with my views on social media in general, I believe its impact on businesses can be positive and negative. On the one hand, we've never had such close contact with businesses, and peer reviews are priceless. Before, you could complain, but no one would really see it. Now, it's noticed right away (by both the business and consumers), and businesses really have to pay attention to their customers' needs. On the flip side, people can be unfairly unkind and vindictive for seemingly no reason. I certainly think it's harder on small businesses (for huge businesses like airlines and such, I don't mind if people write negative reviews all day! haha), but it's hard when small businesses are impacted negatively by unfair reviews. Sometimes I'm skeptical of the reviews I read because I wonder if people were paid to write them. I wonder about the motivation in general. But overall, I find them very helpful (not to mention sometimes very entertaining). I personally d...
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